Data Processing & Cleansing

Data hygiene, cleansing and preparation is critical to your direct marketing success. We have indepth processes in place to make your customer and prospect lists perform at optimal strength.

List Hygiene

List hygiene is critical to your successful direct marketing deployment.

Merge/Purge

This process removes duplicate and/or suppress existing customers from prospect mailings. We offer various degrees of match logic for consumer or business data resulting in multiple or single contacts per address.

List Enhancement

Demographic, psychographic, and business data is readily available from third party providers. Enhancing your list or database is a great way to build value for modeling, segmentation, and analysis.

NCOA

Keep in touch with your customers and prospects who are on the move.

Campaign Reporting

Measuring performance is key to effective ongoing campaign management.

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