Last updated: November 18, 2020

Marketing Information Specialists Inc. (“Company”, “we”, “us” or “our”) is a database marketing company that utilizes technology to provide innovative marketing solutions to its business customers engaged in direct marketing (the “Service”). For purposes of this Privacy Policy, “you” and “your” mean our website visitors, our business customers employees and representatives, and our business customers users and customers.

For more information on how we receive your information from our business customers and their data practices, please contact the business customer directly. This Privacy Policy does not cover and we are not responsible for the privacy, data or other practices of any of our business customers or any other third parties (except as required by applicable law). See Third Parties below for more information.

In this Privacy Policy, we describe our policies and procedures regarding our collection, use and disclosure of your personal information.

This Privacy Policy applies to your personal information that we may collect or receive:

  • directly from you (for example, when you email or call us),
  • directly from you as an employee or representative of our business customers,
  • from our business customers or third parties at the direction of our business customers,
  • through our website, www.misdp.com, and
  • when you use our social media pages such as Twitter, LinkedIn and Pinterest.

User Consent:

By accessing or using our Service or our website, you represent that you are at least 18 years old and you consent to our data practices as described in this Privacy Policy.

California Users:

If you are a resident of the State of California, see California Rights below for additional information about your rights.

Choice and Rights:

See User Rights below for information about exercising your rights as a user and see How to Opt Out and Your Choices below for information about opting out of certain data practices.

Changes to this Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will obtain your consent or notify you of the change if required by applicable law.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Your continued use of or access to the Service or our website constitutes your consent to any updates.

Contacting Us

If you have any questions regarding this Privacy Policy, you may contact us via any of the methods under Contact Us below.

TYPES OF PERSONAL INFORMATION COLLECTED AND THE SOURCES OF SUCH INFORMATION

We collect personal information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you, your device or your household, including the following information:

  • Contact information, such as name, email address, phone number, and physical address,
  • Other information about you that we may receive from our business customers or other companies on our business customers' behalf,
  • Website usage data such as your device's Internet Protocol address (e.g. IP address), browser type and browser version, the pages of our website that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data, and
  • Mobile device data when you visit our website from a mobile device, such as the type of mobile device you use, your mobile device unique ID, the IP address of your mobile device, your mobile operating system, the type of mobile Internet browser you use, unique device identifiers and other diagnostic data.

Personal information does not include deidentified or aggregated consumer information, information that is publicly available information from government records, and information that is not considered personal information under privacy or data protection laws applicable to our Service or website.

The sources of the personal information includes the following:

  • Information provided by you, such as when you contact us,
  • Data usage automatically collected, such as usage date collected automatically when you use the website,
  • Mobile device information automatically collected from your mobile device when you use the website from your mobile device,
  • Information provided by our business customers, and
  • Information provided by other companies at the request of our business customers

If we combine non-personal information with personal information, we will treat the combined information as personal information in accordance with this Privacy Policy.

USE OF YOUR PERSONAL INFORMATION

We may use your information for the following purposes:

  • To provide and maintain our service, including to monitor the usage of our service and website.
  • For the performance of a contract for the services you have purchased from us or for any other contract with us through the Service or website.
  • To process or maintain personal information on behalf of the business customer that provided the personal information or directed us to collect the personal information. For example, a business customer may provide us with a list of their customers’ contact information in order to have us analyze the accuracy of the contact information. We may also receive information about you from third parties on our business customers’ behalf. For example, a business customer may request contact information about individuals who may be interested in the business customers’ products or services. We may request this information from other companies which maintain this type of information.
  • To contact you. If you are a representative of a business customer, we may contact you by email or other equivalent forms of electronic communication regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
  • To provide you with news, special offers and general information about other goods, services and events which we offer to our business customers that are similar to those that you have already purchased or inquired about on behalf of our business customers unless you have opted not to receive such information.
  • To respond to and manage Your requests that you may send us.
  • To detect security incidents and fraud. We use your information to help us detect suspicious patterns which may represent fraud or malicious conduct or which may present security risks.
  • To retain and employ another service provider as a subcontractor to perform services on our behalf. We instruct our service providers not to use or share your information for any other purpose.
  • Acquisitions and other transactions. We may use the information as part of exploring a potential merger, acquisition, debt financing, or sale of our assets, as well as in the event of an insolvency, bankruptcy or receivership.
  • Legal and other uses. We may use your information if we believe it is required or appropriate: (a) to prevent or stop activity that we may think is, or is at risk of being, illegal, unethical or legally actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our services or website; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from public, law and government authorities (including national security and law enforcement requirements) and private parties; (g) to enforce our terms and conditions; (h) to allow us to pursue available remedies or limit potential damages; and (i) to exercise or defend legal claims.

TRACKING TECHNOLOGIES AND COOKIES

We use cookies and similar tracking technologies to track the activity of our service and the website and store certain information. Cookies are small files that are placed on your computer, mobile device or any other device by a website, containing the details of your browsing history on that website. Tracking technologies used are beacons and tags to collect and track information and to improve and analyze our service and website.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our service or website.

Cookies can be "Persistent" or "Session" Cookies. Persistent Cookies remain on your personal computer or mobile device when you go offline, while Session Cookies are deleted as soon as you close your web browser. Learn more about cookies in the "What Are Cookies" article.

We use both session and persistent cookies for the purposes set out below:

  • Necessary / Essential Cookies

    Type: Session Cookies

    Administered by: Us

    Purpose: These cookies are essential to provide you with services available through the website and to enable you to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these cookies, the services that you have asked for cannot be provided, and we only use these cookies to provide you with those services.

  • Cookies Policy / Notice Acceptance Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These cookies identify if users have accepted the use of cookies on the website.

  • Functionality Cookies

    Type: Persistent Cookies

    Administered by: Us

    Purpose: These cookies allow us to remember choices you make when you use the website, such as remembering your login details or language preference. The purpose of these cookies is to provide you with a more personal experience and to avoid You having to re-enter your preferences every time you use the website.

  • Tracking and Performance Cookies

    Type: Persistent Cookies

    Administered by: Third-Parties

    Purpose: These cookies are used to track information about traffic to the website and how users use the website. The information gathered via these cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the website. We may also use these cookies to test new advertisements, pages, features or new functionality of the website to see how our users react to them.

  • Google Analytics

    Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to target our users with advertisements when they visit other websites and mobile applications.

    You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visitor activity.

    For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

  • Matomo

    Matomo is a web analytics service. You can visit their Privacy Policy page here: https://matomo.org/privacy-policy

We do not respond to browser Do Not Track (DNT) signals at this time.

DISCLOSURE OF YOUR PERSONAL INFORMATION

We may share your personal information in the following situations:

  • With our service providers. We may share your personal information with service providers who perform functions required for the operation of our business, including providing services to our business customers. Examples include, to provide data processing services and marketing services for our business customers. We provide our service providers with only the information necessary for them to perform the services we request, and we ask our service providers not to use such information for any purpose other than as specified by us.
  • With business customers who requested that we collect the information from another business
  • With affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our subsidiaries and other companies that we control, that are under common control with us or that control us.
  • With business partners. We may share your information with our business partners to offer you certain products, services or promotions.
  • For acquisitions and business transfers. We may share or transfer your personal information in connection with, or during negotiations of, any merger, sale of our assets, financing, or acquisition of all or a portion of our business to another company.
  • Legal and other disclosures. We may also disclose your information if we believe it is required or appropriate: (a) to prevent or stop activity that we may think is, or is at risk of being, illegal, unethical or legally actionable activity; (b) to protect our rights, privacy, safety or property, and that of you and others; (c) to protect our operations and the security of our services and website; (d) under applicable law; (e) to comply with legal process and our legal obligations; (f) to respond to requests or requirements from public, law and government authorities (including national security and law enforcement requirements) and private parties; (g) to enforce our terms and conditions; (h) to allow us to pursue available remedies or limit potential damages; and (i) to exercise or defend legal claims.

NO SALE OF PERSONAL INFORMATION

We do not sell your personal information. “Sell” or “sale” is defined under the California Consumer Privacy Act of 2018 (CCPA). We provide services to our business customers as their service provider. Our business customers may sell your personal information that we collect on their behalf. For more information on how we receive your information from our business customers or how we collect your personal information on behalf of our business customers and their data practices, please contact the business customer directly.

RETENTION OF YOUR PERSONAL INFORMATION

The Company will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, enforce our legal agreements and policies, and to the extent permitted by applicable law.

The Company will also retain usage data for internal analysis purposes. Usage data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our service or website, or we are legally obligated to retain this data for longer time periods.

INTERNATIONAL TRANSFERS OF YOUR PERSONAL INFORMATION

Your personal information is processed at the Company's operating offices and on servers and databases located in the United States and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — servers located outside of your country where the data protection laws may differ than those from your jurisdiction.

Your consent to this Privacy Policy represents your agreement to that transfer.

SECURITY OF YOUR PERSONAL INFORMATION

The security of your personal information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. We strive to use reasonable security measures to protect your personal information.

SENSITIVE INFORMATION

We ask that you not send us, and you not disclose to us, any sensitive information (e.g., social security numbers or other government identifiers, information related to racial or ethnic origin, political opinions, religion or other beliefs, medical or health conditions, criminal background, trade union membership, or information concerning sex life or sexual orientation) on or through the services or website or otherwise to us, except where such information is legally required.

CHILDREN

We do not knowingly collect personal information from anyone under the age of 18. Our services and our website are directed to and intended for people who are at least 18 years old or older. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from anyone under the age of 18 without verification of parental consent, we take steps to remove that information from our servers and databases.

HOW TO OPT OUT AND YOUR CHOICES

Opting Out of Marketing from Us

If you are a representative of a business customer, you may receive emails from us. You may opt out from receiving electronic communications from us (or opt in, if required by applicable law). If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out of receiving these marketing related emails by contacting us at the information under Contact Us below or by clicking on the opt-out link within the email message that you receive from us.

Please also note that if you do opt-out of receiving marketing-related emails from us, we may still be required to send you administrative messages relating to the service or website from time to time.

Opting Out of Our Cookies Generally

You may disable cookies, including all of our cookies, by modifying the settings in your browser. However, please note that certain features of the service or website may not work if you delete or disable cookies. Also, if you delete all cookies after previously opting out of third parties’ interest-based advertising cookies (see below), you will need to renew your opt-out choice with respect to interest-based advertising because opt-outs are usually managed by cookies.

For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Opting Out of Interest-Based Advertising by Third Parties from Cookies

Some third parties (including our service providers such as Google Analytics) who use cookies when you use our services or website, have opt out mechanisms either directly on their website or through an industry-developed web page. The following web pages provide information on how to exercise choice regarding the collection of information about your online activities over time and across multiple third-party websites, online services, devices, and applications for interest-based advertising purposes:

www.aboutads.info/choices

optout.aboutads.info

When you opt out of receiving interest-based advertising from third parties, note that the opt out only applies to the applicable browser in which you set it.

Note also that most opt-out tools are cookie-based. This means that, if you have cookies blocked, you will not be able to use the opt-out tool. If you delete cookies entirely, then you will need to opt out from interest-based advertising again.

CALIFORNIA RIGHTS

This section applies to California residents whose personal information we collect. We adopted these additional rights in order to comply with the California Consumer Privacy Act of 2018 (CCPA) and any terms defined in the CCPA have the same meaning when used in this section.

This section does not currently apply to workforce-related personal information collected from our California-based employees, job applicants, contractors, owners, directors and officers and personal information reflecting a written or verbal business-to-business communication.

Certain other personal information is also exempt from these rights under California law. For example, the following types of information are not considered personal information under or are exempt from the CCPA: publicly available information from government records, deidentified or aggregated consumer information, certain health or medical information, and certain financial information.

Access to Specific Information and Data Portability

You may have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months.

If we received your information from a business customer, you will need to make the request directly with the business customer unless the business customer has authorized us to respond directly to you.

If we are permitted to respond to your request, once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will disclose to you:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you (which will allow you to exercise your data portability right).

Deletion Request

You may have the right to request that we delete any of your personal information that we collected from you and still retain, subject to certain exceptions.

If we received your information from a business customer, you will need to make the request directly with the business customer.

If we are permitted to respond to your request, once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service providers to:

  • Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
  • Process or maintain personal information on behalf of a business customer that provided or directed us to collect the information.
  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  • Debug products to identify and repair errors that impair existing intended functionality.
  • Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  • Comply with a legal obligation.
  • Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Rights of Access, Data Portability, and Deletion

If we received your information from a business customer or on behalf of a business customer, you will need to make a request directly with the business customer.

To exercise your rights above, please submit a verifiable consumer request to us by either:

  • Emailing us at info@misdp.com and providing your full name and email address and the request that you are making (e.g., right to access, portability or deletion).
  • Sending us your request to our physical address: 31103 Rancho Viejo Rd, #D2548, San Juan Capistrano, CA 92675.
  • By contacting us via any of the methods on our website: www.misdp.com/contact.
  • By phone: 949.493.9340

Only you, or someone legally authorized to act for you, may make a verifiable consumer request about your personal information. You may also make a verifiable consumer request for your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
  • Describe your request with sufficient detail that allows us to properly understand and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.

Making a verifiable consumer request does not require you to create an account with us.

We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

Format of Response and Timing

If we are permitted to respond to your request, we will try to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time, we will inform you of the reason and extension period.

If your personal information was collected by us on behalf of our business customer, we will inform you that you must contact the business customer directly, unless the business customer has authorized us to respond directly to your request.

We will make efforts to respond to your request in the same manner that you submitted your request. For example, if you emailed us, we will respond to you via email.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format (such as a plain text file) to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.

Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.
  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

ADDITIONAL CALIFORNIA PRIVACY RIGHTS (CALIFORNIA'S SHINE THE LIGHT LAW)

Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties' direct marketing purposes.

If you'd like to request more information under the California Shine the Light law, you can contact Us using the contact information provided below.

THIRD PARTIES

Our service and website may contain links to other websites that are not operated by us. If You click on a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

As part of the services that we provide to our business customers, our business customers disclose to us certain personal information of their users and customers or they instruct us to collect information about users from third parties on their behalf. We process that personal information on behalf of our business customers. We have no control over and assume no responsibility for the content, privacy policies or practices of our business customers or any third party sites or services (except as required by applicable law). For more information on how we receive your information from our business customers and their data practices, please contact the business customer directly.

Contact Us

If you have any questions about this Privacy Policy, You can contact us:

  • By email: info@misdp.com
  • By contacting us via any of the methods on www.misdp.com/contact
  • By phone number: 949.493.9340
  • By mail: 31103 Rancho Viejo Rd, #D2548, San Juan Capistrano, CA 92675

This document was last updated on November 18, 2020

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