![](images/ico_process_01.png)
Leads In
Leads are generated from social media, email, Internet, direct mail, phone, text, etc and brought into the Lead Intercept system™
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Data Hygene
Input data is cleansed using our information hygiene engine. Addresses, phones, and emails are validated, cleansed and standardized.
![](images/ico_process_03.png)
Data Append
We match your leads to our database of over 300,000,000 consumers. We add robust demographic, geo-demographic and psychographic information.
![](images/ico_process_04.png)
Score Leads
Predictive conversion models are development and implemented to score leads based on predefined outcomes and objectives.
![](images/ico_process_05.png)
Reporting
Detailed reports of input data, scored leads, and final outcomes are analyzed and used for ongoing performance evaluation and program tuning.
![](images/ico_process_06.png)
Refine Algorithm
The process is constantly refined and tuned to optimize performance.