Leads are generated from social media, email, Internet, direct mail, phone, text, etc and brought into the Lead Intercept system™
Input data is cleansed using our information hygiene engine. Addresses, phones, and emails are validated, cleansed and standardized.
We match your leads to our database of over 300,000,000 consumers. We add robust demographic, geo-demographic and psychographic information.
Predictive conversion models are development and implemented to score leads based on predefined outcomes and objectives.
Detailed reports of input data, scored leads, and final outcomes are analyzed and used for ongoing performance evaluation and program tuning.
The process is constantly refined and tuned to optimize performance.