National Change of Address Processing.
Client: University of Phoenix
The University of Phoenix executes quarterly direct mail campaigns to prospective students. They mail millions of consumers each quarter. National change of address is provided to ensure that we are mailing consumers at their current address.
More than 5% of the data processed is updated in the NCOA process. For each million names mailed over 50,000 consumers, addresses are updated saving the University over $40,000 in mailing costs.