Data Processing Services


List Hygiene:
List hygiene is critical to direct marketing success. For rented or managed lists, the data cleansing process can include zip correction, postal presort, bar coding, geocoding and custom reports. In addition to CASS Certification, we offer upper lower casing, name parsing, genderization, personalization, and file reformatting. All of these processes are also applied in database updates when MIS manages customer data.


Merge Purge:
This process removes duplicate and/or suppress existing customers from prospect mailings. We offer various degrees of match logic for consumer or business data resulting in multiple or single contacts per address.


List Enhancement:
Demographic, psychographic, and business data is readily available from third party providers. Enhancing your list or database is a great way to build value for modeling, segmentation, and analysis.


NCOA:
National Change of Address (NCOA) is provided to keep in touch with your customers and prospects on the move.