Database Services


Database Warehousing:
We develop and manage customer or prospect data marts. Internet access offers on demand data manipulation and segmentation. Custom outputs and user-friendly reporting tools make it easy for you to analyze and work with your data. Security of valuable and proprietary customer data is ensured through security standards and firewall protection plus redundant systems.



Database Access:
Real time Internet access allows marketers the ability to access information on demand. Ad hoc queries, data downloading, and individual record look-ups provide essential information for making vital business decisions.



Database Updates:
Update your database with new customers, existing customer transactions, or prospect data. Live updating is available via web-based data input tools, or batch are run as needed (daily, weekly, quarterly or annually).


Database Enhancement:
Adding information to your database enables you to better understand whom your customer is. Demographic, psychographic, and (firmographic) business data is readily available from various third party providers.


NCOA:
National Change of Address (NCOA) is provided to keep in touch with your customers and prospects on the move.


Campaign Reporting:
Measuring performance is a key to effective ongoing campaign management. MIS develops custom tailored reporting systems for its clients. These systems break down campaign performance along multiple dimensions, showing response/conversion rates by geography, creative, channel, business segment, customer segment, etc. MIS thoroughly reviews these reports, providing executive summaries that highlight key performance elements.